Silhouettes are easy to remember, and if you ask anyone, they may not remember the name but they will remember the design. Just recently I heard someone describe the non-profit they contribute to as the one with the hands. See? My point exactly. People are visual but easy on the eyes visual. Not complicated. Which

Using short, simple and recognizable names were key to the success of these businesses. Of course product and services are high up on the list of what makes a business successful, but it starts with a memorable name. Back in the day, businesses used to name their business with the phone book in mind. Basically,

So what’s in a name? If your answer is nothing, then you could not be further from the truth. So many will choose a name that is not only unrelated to their business, but most often times, absolutely ridiculous. Your business needs to be professionally branded and can’t be if you have chosen a name